Distribution Brief: [PROJECT ID]

[Working Title] Created: [DATE] — BEFORE production begins Last Updated: [DATE]

This brief locks the repurposing cascade before a piece enters production. The cascade is planned here, not improvised after publication. Update as production reveals new angles.

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Project Reference

Field	Detail
Project ID	[POPUP-YYYY-NN]
Working Title	[Title]
Primary Publication	[ProActive Blog / LinkedIn / Canadian HR Reporter / etc.]
Target Publish Date	[DATE]
Primary Audience	[HR leaders / Employment lawyers / etc.]
Distribution Owner	[Suzanne / Richard / Agent]

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Primary Distribution

[Primary Publication Name]

Format: [Article / LinkedIn long-form / Trade publication piece] Word count: [Target] Publish date: [DATE] SEO target keyword (blog only): [keyword phrase — omit for LinkedIn/trade] Author byline: [Richard Hart, ProActive ReSolutions] CTA: [Contact / Learn more / linked resource] Publishing steps: - [ ] Final draft approved by Richard - [ ] Uploaded to [platform/CMS] - [ ] Author bio with current engagement published - [ ] Published and URL captured → log in PERFORMANCE_RECORD.md

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LinkedIn Cascade

Create these BEFORE or simultaneously with primary publication — not weeks later. Each post should stand alone; do not assume the reader saw the primary article.

Post 1 — [Hook/Opening argument]

Theme: [What single insight from the article does this extract?] Angle: [How does this stand alone without the article?] Target audience signal: [Who is this post most likely to reach?] Draft opening line: [Draft the hook — the first line that must stop the scroll] Visual asset: [Photo / quote card / none] Publish timing: [Day of publication / Day + 3 / Day + 7]

Post 2 — [Framework or methodology]

Theme: Angle: Target audience signal: Draft opening line: Visual asset: Publish timing:

Post 3 — [Evidence or outcome]

Theme: Angle: Target audience signal: Draft opening line: Visual asset: Publish timing:

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Newsletter

Include in which issue: [Issue #N / [Month] issue / Next available] Format: [Feature article / excerpt + link / brief mention] Excerpt (if applicable): [2-3 sentence pull quote or summary] Subject line suggestion (if feature): [Proposed subject line] Publish timing: [Target date]

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Speaking Use

Identify the specific contexts where this piece's arguments can be integrated into Richard's speaking work.

Speaking Context	How This Piece Feeds It	Specific Language to Extract
[e.g., Healthcare HR presentation]	[Opening argument for why investigation fails]	["Healthcare organizations have some of the highest rates of workplace violence — and some of the lowest reporting rates. These two facts are connected."]
[e.g., Any conference opening]	[Framework language]	["Conflict-capable organizations aren't friction-free — they're capable of addressing friction when it arises."]

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Proposal Language

Specific language extracted from this piece that can be used in ProActive proposals and pitches:

[One to two sentences from the piece that make the most compelling case for ProActive's approach — suitable for a proposal or conversation]

Where to use: [Specific proposal sections, conversation contexts]

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Visual Assets

Asset	Format	Purpose	Status
[Quote card]	[1080×1080 image]	[LinkedIn post visual]	[Planned / Created / Done]
[Infographic]	[PDF / image]	[LinkedIn / presentation]	[Planned / Created / Done]

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Repurposing Triggers

If these signals appear in the Performance Record, trigger additional repurposing:

Signal	Trigger Action
LinkedIn post EQS > [threshold]	Create a 4th LinkedIn post extracting the highest-engagement angle
5+ substantive comments on LinkedIn	Synthesize comment themes; consider follow-up piece
Piece cited in an inquiry or referral	Add to proposal language; share with Suzanne for client conversations
Trade publication rejects submission	Rewrite for ProActive Blog; re-run LinkedIn cascade

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Post-Publication Checklist

• [ ] Primary piece published — URL logged
• [ ] Post 1 published — link logged
• [ ] Post 2 published — link logged
• [ ] Post 3 published — link logged
• [ ] Newsletter inclusion confirmed
• [ ] Performance Record initialized with publication data
• [ ] Referral Network updated if any contact mentioned the piece