Performance Record: POPUP-2026-01
Performance Record: metrics tracker, EQS, Tier 1/2/3 — pre-publication initialized.
Performance Record: POPUP-2026-01
When Healthcare Workers Can't Speak Up, Everyone Pays Published: [DATE — to be filled on publication] Primary venue: ProActive Blog (proactiveresolutions.com) Last Updated: March 2026 — pre-publication initialization
This record is initialized pre-publication with structural data. Fill metrics at 30, 60, and 90 days post-publication. Use to feed the Q2 2026 Quarterly Review.
Publication Log
| Artifact | URL | Published | Platform |
|---|---|---|---|
| Primary article | [URL — fill on publication] | [DATE] | ProActive Blog |
| LinkedIn post 1 — "Silence as systemic signal" | [URL] | [DATE] | |
| LinkedIn post 2 — "Three registers of pain" | [URL] | [DATE] | |
| LinkedIn post 3 — "Psychological safety as structural" | [URL] | [DATE] | |
| Newsletter mention | Issue #1 | [DATE] | Newsletter |
Tier 1 — Reach
| Metric | 30d | 60d | 90d | Notes |
|---|---|---|---|---|
| LinkedIn post 1 impressions | ||||
| LinkedIn post 2 impressions | ||||
| LinkedIn post 3 impressions | ||||
| Blog page views | No analytics yet — Phase 2 gap | |||
| Newsletter open rate (Issue #1) | Newsletter platform TBD | |||
| Article shares (LinkedIn) |
Tier 2 — Engagement
LinkedIn Engagement Quality Score (EQS)
EQS formula: canonical in PERFORMANCE_TRACKER.md. Do not reproduce the formula here — reference only.
| Metric | Post 1 | Post 2 | Post 3 | Notes |
|---|---|---|---|---|
| Saves | Highest-weight signal | |||
| Comments ≥15 words | Substantive engagement signal | |||
| Comments <15 words | ||||
| Reactions | ||||
| Reposts with commentary | ||||
| EQS | — | — | — | Calculate per PERFORMANCE_TRACKER.md formula |
Q2 Baseline Context
This is the first tracked piece — Q2 EQS becomes the baseline for Q3 targets.
Blog Engagement
| Metric | 30d | 60d | 90d |
|---|---|---|---|
| Time on page (avg) | [no data — analytics not yet installed] | ||
| Bounce rate | [no data] |
Notable Comments
Record any substantive comments — what they say, who they are, what vocabulary they use. This is audience intelligence.
| Date | Platform | Name/Handle | Comment Summary | Audience Signal |
|---|---|---|---|---|
Hypothesized comment themes (based on article content and audience): - Healthcare HR leaders naming their own experience of the reporting paradox - OH&S professionals responding to the just-culture analogy - Lawyers commenting on the procedural fairness / procedural justice distinction - Clinical staff (unexpected audience) sharing personal experience of not reporting
Update when actual comments arrive. If observed themes diverge from hypothesized themes, note the divergence — it's an audience intelligence signal.
Tier 3 — Business Impact
| Signal | Date | Contact | Context | Outcome |
|---|---|---|---|---|
| Inquiry mentioning this piece | ||||
| Speaking invitation referencing this piece | ||||
| Referral citing this piece | ||||
| Proposal where this piece was used |
Hypothesis: First Tier 3 signal expected Q3 or Q4 2026. This piece will be most frequently cited by HR leaders who forward it to colleagues or reference it in discovery conversations. First inquiry type: healthcare HR director who read the article and wants to discuss a specific situation.
Audience Intelligence
Target audience: Healthcare HR directors, hospital administrators, OH&S professionals in healthcare, employment/labour lawyers with healthcare clients
Who actually engaged: [Fill at 30d]
Unexpected audience: [Fill at 30d — monitor for clinical staff, patient safety leads, nurses in leadership]
Note: LinkedIn audience skews toward HR leaders because of Richard's existing network. Healthcare HR directors are represented in that network. Clinical staff are not — they may share but not appear in analytics directly.
Feedback Signals
Content Improvement Signal
Pre-populated based on known article gaps — update at 30d based on actual engagement
- [ ] Opening vignette is generic — Richard may want to replace with specific anonymized case from ProActive's healthcare engagements
- [ ] Bio/contact placeholder needs filling before publication
- [ ] No specific BC health authority context — consider whether to add WorkSafeBC or PHSA reference to anchor Canadian specificity
Topic Follow-Up Signal
Pre-populated — update based on comment themes
- The just-culture analogy is worth its own piece: "Healthcare Has a Framework for Clinical Errors. Why Not for Workplace Conflict?"
- The "three registers of harm" framework may deserve its own explainer — appears to be a unique ProActive contribution
Pattern Signal
Pattern used: PATTERN-PRACTITIONER-ARTICLE-v1 Pattern fitness assessment: [Fill at 30d post-publication, after Richard has reviewed the draft] → Feed to Pattern Retrospectives at Q2 Quarterly Review
90-Day Summary
Complete at 90-day mark (July 2026 approximately).
Overall assessment: [HIGH / MEDIUM / LOW] Best-performing post: [Post 1 / 2 / 3] Primary audience observed: [who actually engaged] Tier 3 signals: [count] Recommendation for Q3 Quarterly Review: [Elevate healthcare content / Adjust framing / Add OH&S-specific piece / Follow-up on reporting paradox]
Distribution Brief Reference
→ /projects/POPUP-2026-01/DISTRIBUTION_BRIEF.md
WSD Reference
→ /projects/POPUP-2026-01/WSD.md (currently Stage 4 — awaiting Richard's review)