How information flows from piece to strategy — and back. Four levels of planning intelligence, each informed by the one below it through five closed feedback loops.
Annual strategy sets the frame. Quarterly planning operationalizes it. Sector and audience intelligence tailors it. Every piece is written with awareness of all three levels above it.
Every piece generates signals — performance data, audience reactions, sector observations, referral conversations. Five named loops ensure those signals update the intelligence layers they belong to, on defined schedules.
A piece written without consulting Level 2 intelligence may still perform — but cannot teach the system anything. The cascade only compounds when every piece both reads from and writes back to the layers above it.